Invisible Hand turns your data into retailer-ready price and promotion recommendations, specific to each SKU and retailer, backed by clear reasoning.
Invisible Hand Technologies provides AI-powered price optimization for consumer brands and CPG manufacturers. It analyzes price elasticity, competitive pricing, historical performance and retailer-level signals to recommend the right price by SKU, retailer and market, designed to maximize revenue, volume or profitability.
Know which promotions actually grow the business. We separate incremental sales from subsidized volume, so you know which promotions and rollbacks create value, which destroy margin, and where to put your next trade dollar.
Turn pricing data into decisions you can take to the retailer. We model how demand responds to price by SKU, retailer, and market, then identify the price moves that create the most value for both the brand and the retailer.
When performance moves, know exactly why. We trace changes in sales, margin, or share back to the drivers that matter, price, promotion, distribution, availability, or competition and pinpoint where the issue sits, from retailer and region down to the individual store.
We make price recommendations at the SKU and retail partner level so you won’t miss a single opportunity to optimize your strategy.
Gain insight into your competitors and their strategies in realtime, to stay on top of the pricing and promotion trends across your whole category.
Never miss another out-of-stock event. Keep your eye on the big picture across all retailers who stock your products.
Your commercial intelligence. One question away.Ask what’s happening, why it’s happening, or what to do next and get answers powered by your data and our optimization models.
